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Brandwatch, Crimson Hexagon join Twitter’s channel partner program
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With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development. Please visit Marketing Land for the full article.

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How to Create the Ultimate Marketing Plan
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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target… Please visit Marketing […]

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Report: Google Assistant beats rivals for questions answered and accuracy
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Cortana was second for questions answered, Alexa second-best for accuracy. Please visit Marketing Land for the full article.

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Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.

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Someone reposted your Page’s Facebook video? You can now take some of their ad $
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Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue. Please visit Marketing Land for the full article.

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Alphabet reports $24.75 billion in Q1 revenues, beating expectations
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Ad revenues rose 19 percent year over year. Please visit Marketing Land for the full article.

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Facebook pixels get upgrade to track actions & page data
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A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook. Please visit Marketing Land for the full article.

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iSpot launches TV conversion analytics to tie TV ads to digital actions
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The solution shows how TV ad views drive digital outcomes in granular detail. Please visit Marketing Land for the full article.

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Compare 13 leading SEO software platform vendors
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With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and… Please visit Marketing Land for the full article.

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